Originally from Northern California, Atarah grew up in a small town amongst the giant redwood trees. She first fell in love with photography through the photographs of her childhood taken by her mother, immediately drawn to the nostalgic nature of the medium. After graduating with a BFA and honors from The Brooks Institute of Photography in Santa Barbara, Atarah moved to Brooklyn, NY to continue working within fashion and fine art. Over the years Atarah’s work has developed a signature style of a bright etherial look with a modern edge. For Atarah, photography has always been a form of self exploration, so you’ll often find her using personal experiences as narratives to drive emotion into her work. She’s described her creative approach as efforts to create what she calls “eye pillows” - calm soft moments where the viewer may rest their eyes and be transported into her world.


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